Megyn Kelly received bad news again.
The ratings of her new show, Sunday Night with Megyn Kelly, decreased by a lot, receiving just 0.4 rating in adults 18-49 and 3.4 million viewers.
The performance has significantly dropped since last week’s debatable installment featuring InfoWars founder Alex Jones, which received a 0.5 rating and 3.6 million viewers.
Following last week’s show, America’s Funniest Home Videos overrated Kelly’s new show by gaining a 0.7 rating and 3.9 million viewers.
Kelly’s ratings firstly dropped after her misunderstanding with Russian President Vladimir Putin, which resulted in 0.8 rating and 6.2 million viewers.
It is been speculated that the NBC’s decision to hire Megyn Kelly might be a huge mistake.
The network hoped that Kelly would attract more conservative viewers even though they were quite sure that employing her for $17.5 million salary is a big risk.
She also received a harsh criticism with her interview with Jones, who publicly doubted if the Sandy Hook school shooting was a practical joke, even some critics called it Sunday Night a “disaster.”
“By all measures, her Sunday Night effort been a disaster: Her interviews have been either ridiculed or loathed by the rest of the press, and the ratings reflect a distinct lack of interest,” Sonia Saraiya said.
“Kelly’s problems go beyond ratings,” Saraiya said. “Her June 18 episode, an interview with InfoWars’ Alex Jones, began as a problematic decision and snowballed into a PR nightmare. Kelly couldn’t handle either the interview or its fallout.”
Saraiya even doubts if Kelly has the essential set skills to compete with host Kelly Ripa when her 9 a.m. show airs in the fall.
“Kelly has never emphasized intimacy or likeability in her on-camera persona. Her style is legalistic and cool, with a brass-tacks elegance that can, at best, appear regal,” Saraiya said.
“Compare this to Kelly’s fiercest competitor in the 9 a.m. time slot: Kelly Ripa, a brash, bubbly personality who manages to be both inclusive and distinctive at the same time,” she continued. “Now that Kelly’s reputation on the rocks — and that Ripa has a new telegenic co-host in Ryan Seacrest — it’s hard to imagine Kelly making a dent in Ripa’s audience.”
“It may be worth going back to the drawing board entirely with Megyn Kelly — to evaluate her strengths not just by what she is or isn’t, but rather by what she can actually do,” Saraiya ended.
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